5000 Fans and Counting: Creating, Managing and Building Your 5 Star Practice On and Off Line
You may already be "The Practice" in your community, but are potential patients hearing and reading all the best about you? Many practices have taken up the online media bandwagon with great success, but are you really getting your money's worth? In this session, attendees will be able to identify and build: A Facebook and Google+ fan base that drives new patients into the practice; Tools that add more "real" fans to Facebook and other social media; Rave reviews on Google, Yelp and local listings that convert new patients; A recommendation strategy for referrals on Facebook and Google Plus; A monitoring system that gathers what is being said about you and your competitors; A response to bad reviews; Video reviews that are viewed by prospective patients. Beth will give you the keys to unlock the secrets of Internet relationship building and help you to drive new patients to your practice.
Guide patients through each step of orthodontic treatment
Explain the function of various appliances, arch wire types, elastics, and retainers
Describe the characteristics of a good occlusion as an important goal of orthodontic treatment