2015 AAO Annual Session - Mastering Marketing in the Digital World


Credits: None available.

Standard: $30.00

Description

Yelp, Facebook and Google have changed dental marketing radically in the past five years. And the rapid evolution of consumer behavior in the digital era has made practice promotion more challenging than ever. Fred teaches a comprehensive approach to digital marketing, from what your website needs to be, to a strategy for dealing with negative online reviews, to a multi-tiered approach to patient communication, internal marketing and advertising. Fred sheds light on the most important changes happening in dentistry today and shares practical steps dental professionals need to stay competitive in the modern age.

Speaker(s):

Disclosures

  • Fred Joyal:

    Shareholder: Futuredontics and Patterson Dental

Credits

  • 1.50 - CE

You must be logged in and own this session in order to post comments.