Business of Orthodontics (Free) Categories


Please choose one of the following:

Products

2018 Webinar - Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient

Preview Available

2018 Webinar - Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient


Credits: None available.

We are practicing during an amazing time in the history of orthodontics. New technologies are emerging daily. Some of these innovations are merely hype, while others are incredibly powerful tools to improve the quality of our clinical care as well as our practice efficiencies and effectiveness. This lecture will explore an often-overlooked yet extremely important aspect of these emerging technologies. The modern, tech-savvy orthodontic patient now uses computers, media, and digital technology almost instinctively. Their view of the world is different from that of previous generations, and this difference affects their learning, interactions, and relationships significantly. As health care providers and members of the orthodontic team, we must learn to utilize technology in order to effectively connect and communicate with this generation in order to succeed both clinically and economically. You simply can’t afford to miss this!

Learning objectives:

1.  Discuss the significant impact that technology has had on the way the Modern Orthodontic Patient thinks, learns, and connects

2.  Explore some fundamental differences in the way Orthodontists and the Modern Orthodontic Patient view new technology

3.  Review some powerful orthodontic technologies with an emphasis on how we have used them to effectively connect with this generation and their parents achieve clinical excellence and economic success

Dr. Bills is a Board Certified Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists. He maintains a state-of-the-art private practice, Innovative Orthodontics, with two locations in Southern New Jersey, just outside of Philadelphia. Dr. Bills has held several local and national positions in the American Dental Association and is a Past-President of the Southern Dental Society of New Jersey. Dr. Bills is a published author and is on the Editorial Board of Orthodontic Practice magazine. He is on the Orthodontic Faculty at the University of Pennsylvania and is on Staff in the Department of Dentistry at Virtua Hospital, and he has been honored as “Teacher of the Year” at both of these prestigious institutions. He lectures regularly, both stateside and abroad, and gives in-office courses, about a variety of clinical topics as well as how to better utilize technology in orthodontic and dental offices.

Speaker(s):
Tags: marketing
Standard: Free

2018 Webinar - New in Practice?  Critical Financial Strategies for Success

Preview Available

2018 Webinar - New in Practice? Critical Financial Strategies for Success


Credits: None available.

This presentation will enhance your sophistication in the critical area of tax and financial planning management.  You will learn how to develop short- and long-term financial objectives, as well as how to implement retirement saving strategies. New doctors will learn tips to avoid costly planning mistakes and achieve long-term success. 

Learning objectives:

1.  Maximizing deductions and reducing your taxes

2.  Should you pay off debt or save for your retirement?

3.     Proven steps to successfully reaching financial independence

Brad Kucharo is an associate of John K. McGill & Co., Inc.  He is a Certified Public Accountant (CPA) and Certified Financial Planner™ (CFP®) practitioner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. During this time, he has helped hundreds of dentists across the country plan for financial independence, for reduced stress and greater peace of mind.  Mr. Kucharo also developed and directs the comprehensive Planning for Retirement service. 

Speaker(s):
Tags: finance
Standard: Free

2018 Webinar - Let Data Drive Your Strategy

Preview Available

2018 Webinar - Let Data Drive Your Strategy


Credits: None available.

Maintaining a thriving practice insists that you be an informed business manager with eyes open on today's marketplace/consumer/competition.  With the demands of day-to-day operations, it’s easy to neglect the business of information – and when you don’t have the information you need, it’s difficult to identify trends or make decisions to alter your course.  Understand the metrics of managing a dynamic practice as we explore current market trends, “must know metrics” and operations that have a powerful effect on performance and profitability

After this lecture you will be able to:

  1. Discuss how to turn practice information into business value
  2. Describe the key “must know” metrics to improve practice performance
  3. Explain how to optimize systems to increase case starts

For more than 25 years, Mary Beth Kirkpatrick has shared her expertise with orthodontists and the industry as the Managing Partner of the Impact360 Consulting team.  Mary Beth and the 360 team have created solutions for over 1500 orthodontic practices to enhance day to day operations, increase practice growth, improve profitability and develop energized, committed staff.  As founder and President of Gaidge, a business analytics dashboard, she has developed proven metric indicators to simplify the business of orthodontics and guide practices through today’s challenging market place.

Speaker(s): Disclosures
  • Consultant Impact 360, Stock Shareholder Gaidge

Standard: Free

2018 Webinar - Building an Elite Office With Facebook Marketing

Preview Available

2018 Webinar - Building an Elite Office With Facebook Marketing


Credits: None available.

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This high-octane and fun webinar will focus on utilizing Facebook to build an elite dental office. Discover how to marketing to masses by targeting community Facebook Groups. Master Facebook and become a legend in your community.

Learning objectives:

1.  Understand the traditional Facebook marketing model.

2.  Discover techniques for directly engaging with prospective patients.

3.     Learn how Facebook can help you build an elite reputation.

Dr. Neal D. Kravitz is a Diplomate of the American Board of Orthodontics, and member of the Edward Angle Society North Atlantic component.  Dr. Kravitz is a graduate of Columbia University and received his D.M.D., from the University of Pennsylvania.  He maintains three thriving orthodontic practices and one pediatric practice in Northern Virginia. Dr. Kravitz is a prolific writer and a passionate editor for numerous journals.  He lectures internationally on treatment planning, practice management, ethics, and biomechanics, quickly building a reputation as one of the country's most dynamic speakers.

Speaker(s):
Tags: marketing
Standard: Free

2017 Webinar - Why Your Digital Marketing Isn’t Working

Preview Available

2017 Webinar - Why Your Digital Marketing Isn’t Working


Credits: None available.

With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must communicate why you’re worth paying a little extra for.  That means differentiating your practice from low-fee and other local competition to attract more private-pay patients and patients who understand the value you provide. This webinar will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.    

After this lecture you will be able to:

  1. Discuss how digital marketing can be used to introduce, educate and build trust with a practice’s target audience members
  2. Explain how all the digital and analog “touch points,” or ways a prospective new patient interacts with your practice work together
  3. Activate current patients to market for the practice, serving as ambassadors that refer the practice to friends      

Dr. Leon Klempner, a board-certified orthodontist was in private practice for over 38 years. He graduated dental school from the University of Maryland and received his certification in Orthodontics from Tufts University. Dr. Klempner has lectured nationally on the subject of digital marketing and clinical orthodontic treatment. He is CEO and co-founder of People & Practice, a full-service digital marketing consultancy that positions orthodontic practices to grow in a new

Speaker(s): Disclosures
  • CFO of People & Practice, LLC

Tags: marketing
Standard: Free

2017 Webinar - Take Ownership of Your Internet Marketing

Preview Available

2017 Webinar - Take Ownership of Your Internet Marketing


Credits: None available.

This lecture will cover the important topics pertaining to Internet marketing for orthodontic practices. We’ll cover the basic concepts and how orthodontists (as well as office managers and/or marketing personnel) can take a DIY approach to their online marketing efforts.

After this lecture you will be able to:

1.) Discuss how to optimize search engine optimization (SEO)
2.) Discuss how to list local business listings and citations
3.) Discuss how to manage your online reviews
4.) Explain the benefits of DIY vs hiring: ensure you’re following the best and current practices
5.) Explain how to avoid black-hat or questionable tactics

Chris Ratchford, has more than 15 years of Web design and consulting experience for small businesses. With a background in dental sales, Chris is not your average “web guy.” His passion for the dental industry and Web design led him to found Prodentite in 2009 as a way to provide dental professionals and their practices with much-needed dental websites and dental marketing services. He provides dental website design, dental marketing and dental SEO to dentists across the nation. Since its inception, Prodentite has grown to serve a number of dental practitioners in 27 states.

Speaker(s):
Tags: marketing
Standard: Free

2017 Webinar - Student Loans: Controlling the Cash Flow

Preview Available

2017 Webinar - Student Loans: Controlling the Cash Flow


Credits: None available.

It is no secret that the ever increasing student loan debt is the greatest threat to financial prosperity for orthodontists all across the country. In this presentation, we will discuss the facts, myths, and intricacies of student loans, both federal and private. In addition, we will review when and how to begin saving for retirement while carrying student loan debt. Finally, we will also discuss how to manage student loan repayment with practice purchases and personal living expenses.

After this lecture you will be able to:

1.) Identify when to focus on savings and went to prepay student loan debt.
2.) Identify when it is appropriate to refinance federal student loans through private refinancing.
3.) Discover ways to shift nondeductible student loan interest to become tax-deductible.

Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.

Speaker(s):
Tags: finance
Standard: Free

2017 Webinar - Preparing for Your Practice's Future

Preview Available

2017 Webinar - Preparing for Your Practice's Future


Credits: None available.

If you’re considering any change of ownership in your practice in the future, this webinar will discuss current valuation metrics. This presentation provides guidance on what practice elements you should be focused on to maximize value. The presented content will educate you on timelines, options available and market conditions. Various models of how to bring a new doctor into the practice for an associateship, partnership, or sale of the entire enterprise will be discussed. Understand the effects and options that DSO’s can provide if you want to sell and keep working. Current lending environment for practice buyers, current buyer sentiment and income expectations as well as what part your geography plays in a planned practice transition will be examined. The course is fast-paced with lots of data that will be shared.

After this lecture you will be able to:

  1. Discuss the average values for solo and small group practices in today’s market.
  2. List the biggest influences on practice value.
  3. Discuss the current associate salary expectations.
  4. Discuss how long the practice transition process takes

Chris Bentson has worked with orthodontists for over 25 years and serves as a managing Partner of Bentson Clark & Copple, LLC, a company that provides valuation, transition and recruiting services to orthodontists within the United States. Mr. Bentson serves as Editor-in-Chief of the Bentson Clark reSource, a quarterly subscription-based newsletter focused exclusively on the business aspects of running a successful orthodontic practice.

Speaker(s): Disclosures
  • Stockholder: Bentson, Clark & Copple, LLC

Standard: Free

2017 Webinar - Office Design: Creating a “Wow” Welcome!

Preview Available

2017 Webinar - Office Design: Creating a “Wow” Welcome!


Credits: None available.

Joyce Matlack will present tips for creating a welcoming space from reception to checkout. Whether you are building a new office or looking for fresh design ideas to increase the level of your welcome, you will find great ideas for reception layouts, styling and amenities, setting up your TC rooms, on deck ideas, welcoming patients and parents into the orthodontic bay and for check out treats and prizes.

After this lecture you will be able to:

1.) Explain how to make your space welcoming for both new and existing patients.
2.) Discuss how to make small changes in your existing office that will make a big difference.

Joyce Matlack has specialized in orthodontic and dental office planning and design since 1988. She has designed over 580 orthodontic offices and over 250 multidisciplinary dental offices. As a licensed interior designer, and dental hygienist, Joyce brings a unique depth of expertise to your project. Joyce’s portfolio speaks to the value she places on flow, function and aesthetics as well as the individuality of each doctor. Her focus is on creating the perfect match of facility to practitioner and practice. Speaking at conferences and dental graduate programs throughout the country, and contributing to newsletters, design manuals, articles and online resources, Joyce keeps her finger on the pulse of today’s doctor and practice needs while putting great value on educating and assisting doctors who will be industry leaders for years to come. Joyce is a talented team leader, design innovator and nuts and bolts project manager, ensuring that every project MVD takes on is of outstanding quality.

Speaker(s):
Standard: Free

2017 Webinar - Measuring Orthodontic Marketing Effectiveness

Preview Available

2017 Webinar - Measuring Orthodontic Marketing Effectiveness


Credits: None available.

Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.

After this lecture you will be able to:

  1. Identify the target audience of each element of their marketing efforts
  2. Develop a consumer profile for prospective patients to assist in treatment conversion
  3. Explain the importance of post-visit feedback to improve exam conversions


Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.

Speaker(s):
Tags: marketing
Standard: Free