Business of Orthodontics (Free) Categories


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The Business of Orthodontics series is provided at no cost for all members.


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2019 Webinar - The Top 10 Systems That Grow the Practice Today

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2019 Webinar - The Top 10 Systems That Grow the Practice Today


Credits: None available.

There are over 100 systems that create the foundation for growth and profit in the Orthodontic Practice today. This webinar will address the top 10! These systems will include setting a positive business plan, the hiring process, the new patient intake process, the exam process, the start/debond process, the protocols for establishing an efficient schedule and Marketing 101 - the process of building your network from within the practice.

After this lecture, you will be able to:

  • Discuss the formula to set a positive and profitable business plan. Explain the steps to design and implement a progressive new patient intake process.
  • Explain how to establish a schedule that will grow the practice while creating efficiency and profit
  • Apply how to encourage your team to market and promote the practice while serving the patient at the highest level


Char Eash is the founder and CEO of Profit Marketing Systems South, Inc., a Systems and Communication Enhancement firm for the progressive Orthodontic practice. Char works with orthodontic teams across the country 40+ weeks a year and defines orthodontic systems for efficiency and profitability. As a consultant, Ms. Eash strives to create systems that provide a positive platform for each team member to contribute to the practice at the highest level on a day-to-day basis. The practice of orthodontics must be run as a business! Ms. Eash has an extensive background in business, communication, leadership training, and systems development strategies for the progressive specialty practice.

Speaker(s):
Standard: Free

2019 Webinar - The Consumer Conversion Waterfall - Maximizing Profitability Using Business Intelligence

Preview Available

2019 Webinar - The Consumer Conversion Waterfall - Maximizing Profitability Using Business Intelligence


Credits: None available.

Learn about the Consumer Conversion Waterfall and how to maximize converting new patient calls into case starts and in addition the cost of underperformance. Attendees will also learn a new approach to analyzing practice performance data as Mr. Moynihan introduces the Consumer Conversion Waterfall and how to evaluate 3 critical KPI’s revealing “leaky buckets” that expose hundreds of thousands of dollars in missed opportunity for your practice. He will educate you on how to calculate each bucket and provide strategies to reduce each of the leaks.

Learning Objectives:

  • Examine how you look at your business using three critical metrics.
  • Evaluate how to calculate the impact of your own practice’s “leaky bucket”.
  • Build strategies and processes around converting patients at a higher % reducing the leaks.

Bio:

Ryan Moynihan has a diversified background in finance, analytics, strategy, sales, marketing, business development, product management and operations with over 19 years’ experience across many Fortune 100 companies in the areas of health care, consulting, and technology. He’s worked for Disney, Intel, Ernst & Young and Miller Brewing Company before earning his MBA from Georgetown in 2005. He has spent the past 14 years of his career in the Dental/Orthodontic industry with 3M and Ormco (Danaher), most recently as the VP of Global Marketing and VP of NA Sales for Ormco. He joined Gaidge in August 2017 as CEO.

Speaker(s):
Standard: Free

2019 Webinar - Partnerships: Exploring One of Dentistry’s Fastest Growing Trends

Preview Available

2019 Webinar - Partnerships: Exploring One of Dentistry’s Fastest Growing Trends


Credits: None available.

Dental partnerships sometimes get a bad rap. Almost every dentist knows someone who has been in a partnership that ultimately failed for some reason, leading many to overlook or dismiss what can be a very lucrative and fulfilling business model. For every failed partnership, there is a long-standing, harmonious partnership that provides its owners with numerous benefits, both quantitative and qualitative. It is due to these benefits and many recent industry trends that we have seen a steep increase in the number of partnerships. In this presentation, we will discuss the pros and cons of this sometimes polarizing business model and will explore ways that doctors considering this path can achieve success by avoiding common pitfalls.

After this lecture, you will be able to:

  • Discuss the reasons that partnerships are a growing trend, and why more and more doctors are choosing this pathway for their transition over a full sale of the entire practice.
  • Identify the qualitative issues that sellers should consider before pursuing a partnership, such as facility and capacity issues, how long should your buyer work as an associate, what percentage of the practice should be sold, etc.
  • Outline the steps that are necessary, and identify the financial terms that must be addressed in order to achieve a successful partnership including the amount of income growth necessary to sustain multiple doctors, sale structure and the resulting tax implications for each party, the allocation of income and expenses between partners, etc.


Jonathan Martin joined McGill & Hill Group in September of 2005. He earned bachelor's degrees in both accounting and finance, and a Master of Accountancy degree from the University of North Carolina at Charlotte. Jonathan works with dentists and dental specialists across the United States assisting them with their transition needs and speaks regularly to national and local study clubs and other professional groups. He is a member of the American Institute of Certified Public Accountants and the North Carolina Association of Certified Public Accountants.

Speaker(s):
Standard: Free

2019 Webinar - Five Ways to Rate Your CPA's Effectiveness

Preview Available

2019 Webinar - Five Ways to Rate Your CPA's Effectiveness


Credits: None available.

Although most orthodontists utilize the services of a CPA, few are truly satisfied with the results they receive. However, it can be challenging to measure the success of a professional with limited knowledge on the services they provide. In this webinar, we will discuss the five subject areas in which all CPAs should be involved, and how to objectively and subjectively measure their performance to determine if you are getting your money's worth. We will review the type of financial advice you should receive, how an accountant should formulate financial statements to provide useful information, assisting with internal controls within the company to prevent theft, and a variety of other topics that distinguish the difference between average and great CPAs.

Course objectives include:

  • List the services that should be provided by your CPA on an annual basis above and beyond your income tax returns;
  • Explain the financial statements a CPA should provide, and how to determine their usefulness;
  • List examples of the types of internal controls your CPA should be monitoring; and
  • Describe the type of tax planning that you should expect from your CPA.

Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®) and CPA. At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession.

Andrew is a graduate of North Carolina State University with degrees in Political Science and Public Communications. He also holds a Juris Doctor from Campbell University, where he was a Wiggins Scholar and the recipient of the Norman Adrian Wiggins Estate Planning Award for excellence in the field of tax and estate planning. Andrew also holds a Masters in Trust and Wealth Management, with honors, from Campbell University. Andrew is a member of the American Bar Association and the North Carolina Bar Association.​

Speaker(s):
Tags: finance
Standard: Free

2019 AAO Webinar - Cybersecurity Facts & Myths - Your Orthodontic Patient Data is at Risk

Preview Available

2019 AAO Webinar - Cybersecurity Facts & Myths - Your Orthodontic Patient Data is at Risk


Credits: None available.

We will take an in-depth look into how ransomware and patient identity theft is impacting practices across the US. Practices often have a false sense of security that their IT vendor is providing adequate security to mitigate the risks of a data breach. We will discuss the differences between IT vendors and cybersecurity companies and why practices should engage with a cybersecurity company to provide protection from the advanced threats that are affecting practices. HIPAA compliance can be a challenging and time-consuming endeavor for most practices. Learn effective and efficient ways of implementing HIPAA in your practice.

Learning objectives:

  • Protect your practice from ransomware attacks
  • Recognize the differences between IT companies and cybersecurity companies
  • Identify technologies and solutions that can help minimize the chances of a cyberattack
  • Effectively implement HIPAA Compliance

Bio: 

Gary has over 27 years of experience in software development and computer IT. He started his career designing software specifically engineered for oral surgeons. He built a sizeable company and, in 2000, developed one of the very first “cloud” based practice management system with over 1,000 users logging in on a daily basis.

As CEO of Black Talon Security, Gary oversees the day-to-day activities of the company while developing and maintaining strategic business alliances. Gary regularly leads training and educational workshops on the latest trends in data security, particularly as they relate to the healthcare field.

Speaker(s):
Free

2018 Webinar - Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient

Preview Available

2018 Webinar - Speak Their Language! Utilizing Technology to Communicate with the Modern Orthodontic Patient


Credits: None available.

We are practicing during an amazing time in the history of orthodontics. New technologies are emerging daily. Some of these innovations are merely hype, while others are incredibly powerful tools to improve the quality of our clinical care as well as our practice efficiencies and effectiveness. This lecture will explore an often-overlooked yet extremely important aspect of these emerging technologies. The modern, tech-savvy orthodontic patient now uses computers, media, and digital technology almost instinctively. Their view of the world is different from that of previous generations, and this difference affects their learning, interactions, and relationships significantly. As health care providers and members of the orthodontic team, we must learn to utilize technology in order to effectively connect and communicate with this generation in order to succeed both clinically and economically. You simply can’t afford to miss this!

Learning objectives:

  1. Discuss the significant impact that technology has had on the way the Modern Orthodontic Patient thinks, learns, and connects
  2. Explore some fundamental differences in the way Orthodontists and the Modern Orthodontic Patient view new technology
  3. Review some powerful orthodontic technologies with an emphasis on how we have used them to effectively connect with this generation and their parents achieve clinical excellence and economic success

Dr. Bills is a Board Certified Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists. He maintains a state-of-the-art private practice, Innovative Orthodontics, with two locations in Southern New Jersey, just outside of Philadelphia. Dr. Bills has held several local and national positions in the American Dental Association and is a Past-President of the Southern Dental Society of New Jersey. Dr. Bills is a published author and is on the Editorial Board of Orthodontic Practice magazine. He is on the Orthodontic Faculty at the University of Pennsylvania and is on Staff in the Department of Dentistry at Virtua Hospital, and he has been honored as “Teacher of the Year” at both of these prestigious institutions. He lectures regularly, both stateside and abroad, and gives in-office courses, about a variety of clinical topics as well as how to better utilize technology in orthodontic and dental offices.

Speaker(s):
Tags: marketing
Standard: Free

2018 Webinar - New in Practice?  Critical Financial Strategies for Success

Preview Available

2018 Webinar - New in Practice? Critical Financial Strategies for Success


Credits: None available.

This presentation will enhance your sophistication in the critical area of tax and financial planning management.  You will learn how to develop short- and long-term financial objectives, as well as how to implement retirement saving strategies. New doctors will learn tips to avoid costly planning mistakes and achieve long-term success. 

Learning objectives:

  1. Maximizing deductions and reducing your taxes
  2. Should you pay off debt or save for your retirement?
  3. Proven steps to successfully reaching financial independence

Brad Kucharo is an associate of John K. McGill & Co., Inc.  He is a Certified Public Accountant (CPA) and Certified Financial Planner™ (CFP®) practitioner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. During this time, he has helped hundreds of dentists across the country plan for financial independence, for reduced stress and greater peace of mind.  Mr. Kucharo also developed and directs the comprehensive Planning for Retirement service. 

Speaker(s):
Tags: finance
Standard: Free

2018 Webinar - Let Data Drive Your Strategy

Preview Available

2018 Webinar - Let Data Drive Your Strategy


Credits: None available.

Maintaining a thriving practice insists that you be an informed business manager with eyes open on today's marketplace/consumer/competition.  With the demands of day-to-day operations, it’s easy to neglect the business of information – and when you don’t have the information you need, it’s difficult to identify trends or make decisions to alter your course.  Understand the metrics of managing a dynamic practice as we explore current market trends, “must know metrics” and operations that have a powerful effect on performance and profitability

After this lecture you will be able to:

  1. Discuss how to turn practice information into business value
  2. Describe the key “must know” metrics to improve practice performance
  3. Explain how to optimize systems to increase case starts

For more than 25 years, Mary Beth Kirkpatrick has shared her expertise with orthodontists and the industry as the Managing Partner of the Impact360 Consulting team.  Mary Beth and the 360 team have created solutions for over 1500 orthodontic practices to enhance day to day operations, increase practice growth, improve profitability and develop energized, committed staff.  As founder and President of Gaidge, a business analytics dashboard, she has developed proven metric indicators to simplify the business of orthodontics and guide practices through today’s challenging market place.

Speaker(s): Disclosures
  • Consultant Impact 360, Stock Shareholder Gaidge

Standard: Free

2018 Webinar - Compensation Models During Career Transition: Associates, Buyers & Sellers

Preview Available

2018 Webinar - Compensation Models During Career Transition: Associates, Buyers & Sellers


Credits: None available.

This presentation will review practice modality options available in the market today and the financial and operational considerations of solo, group and corporate practice models. The expansion of group and corporate practices will be also discussed, along with what to consider if you are planning to bring in a partner or sell your practice. Today’s orthodontists have more options than ever in regard to how to operate, who to partner with and how to transition their practice. This presentation will outline the options and considerations for these important decisions and discuss the variety of compensation models. 

Objectives:

  • Discuss the motives for entering different types of orthodontic business models
  • Identify and respect each party’s goals and perspectives during a transition
  • Examine profit allocation methods and understand what’s best for your career goals

Doug Copple graduated from Appalachian State University where he earned his Bachelor of Science in Business Administration (BSBA) and Master of Science (MS) degree in Accounting. Doug joined Bentson Copple & Associates, LLC in 2004 and became a partner in the firm in 2005. Prior to Bentson Copple & Associates, he was an Audit Senior for Ernst & Young, LLP, and an Audit Associate/Senior for KPMG, LLP. Doug is a Certified Valuation Analyst (CVA), a designation granted by the National Association of Certified Valuation Analysts (NAVCA) after completing specific training and testing requirements and reaching a certain level of experience. Doug ensures the firm’s practice valuations are properly performed and adhere to generally accepted valuation standards. He is also integral in structuring and negotiating orthodontic partnerships and purchase transactions and the related tax and structural issues between buyers and sellers.

Speaker(s): Disclosures
  • Consultant and Stockholder – Invisalign – Align Technologies, Inc.

Standard: Free

2018 Webinar - Building an Elite Office With Facebook Marketing

Preview Available

2018 Webinar - Building an Elite Office With Facebook Marketing


Credits: None available.

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This high-octane and fun webinar will focus on utilizing Facebook to build an elite dental office. Discover how to marketing to masses by targeting community Facebook Groups. Master Facebook and become a legend in your community.

Learning objectives:

1.  Understand the traditional Facebook marketing model.

2.  Discover techniques for directly engaging with prospective patients.

3.  Learn how Facebook can help you build an elite reputation.

Dr. Neal D. Kravitz is a Diplomate of the American Board of Orthodontics, and member of the Edward Angle Society North Atlantic component.  Dr. Kravitz is a graduate of Columbia University and received his D.M.D., from the University of Pennsylvania.  He maintains three thriving orthodontic practices and one pediatric practice in Northern Virginia. Dr. Kravitz is a prolific writer and a passionate editor for numerous journals.  He lectures internationally on treatment planning, practice management, ethics, and biomechanics, quickly building a reputation as one of the country's most dynamic speakers.

Speaker(s):
Tags: marketing
Standard: Free
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