Disrupt the Disrupters: How to Capitalize on Big Brand Consumer Marketing for Your Own Practice Growth

Date: December 10, 2019

Time: 07:30PM - 08:45PM

You must be registered to participate!

Direct-to-consumer aligner companies are spending hundreds of millions of marketing dollars advertising straight teeth to the public. Their model appeals to digital natives interested in more convenience and a lower price point. This disruption coupled with decreased professional referrals and large corporate competition has had a significant effect on the traditional orthodontic practice. This webinar will address 10 specific "best-practice" adjustments orthodontists are making to thrive in this new business environment.

Learning Objectives:

  • Explain how to effectively communicate and market to new growing demographic-digital natives.
  • Explain how to be profitable at a lower price point using digital technologies.
  • Describe 10 easy changes to make in order to adjust to the new competitive marketplace.

Speaker Disclosure:
Consultant: People & Practice, LLC

Length of Session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
No charge, but advance registration is required.

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Speaker(s):